The content doesn't end (if you think bigger)
How 7 types of content helped me not only share but also grow a business without advertising (or other buzzwords)
Content creators can be divided into a few categories: some burn themselves out and end up with nothing left to share, and others - do too. :)
The only difference is that the latter adjust the direction of what they share on social media and continue creating and sharing content.
No, this doesn’t mean they started off writing about “rockets” and later jumped into a completely different field. The field stayed the same - but the right strategy made all the difference.
Social media is basically a marketplace.
And those who say “oh, I’m not selling anything here” are often the ones who least notice or understand what’s really going on. If you’re at the market, you're either selling, buying, or... being sold.
“Sorry, not sorry” - that’s just the reality. The only thing left is to decide what role you’re going to play.
And it’s a shame when those who do have something valuable to sell (where everyone wins in the process) burn out too quickly.
This post is for content creators who share their work so they can also sell in that marketplace - in a way that makes people want their specific product or service.
But here’s what someone usually says when they start losing steam and are on the verge of quitting content creation altogether: “Ugh, no one’s even reacting to my posts anymore, and I’ve got nothing left to share.”
The truth is, you don’t run out of things to share because you’ve got nothing to say - it’s because you’ve gotten stuck in one single topic.
Most often - it’s the educational route. You teach, explain, give tips... until one day you realize you have nothing left to say. That’s when the self-doubt creeps in - and you start devaluing both yourself and your product or service.
But more often than not, the problem isn’t that you’ve run out of things to write about.
The real issue is that you’re creating in only one direction. And that becomes exhausting - both for you and for your readers (yes, even the silent ones who never like or comment). That’s when your creative engine starts to stall.
I discovered this myself back in 2013, when I started writing my blog
Back then, I didn’t have a strategy or a clear sense of why anyone would even want to read my texts. All I had was the feeling that I had something relevant to say - topics that had helped me - and a few encouraging words from people around me who had said, “it’s nice to talk to you.” I didn’t have much time for conversations, but I wanted to get the message across. So I gave it a shot.
Over time, I started to notice something: when you rotate through different types of content, things start to move. Gradually. Organically. And naturally, clients begin to show up saying things like: “I’ve been reading your posts and subscribing to your newsletter for a while… now it’s time to reach out.”
And I didn’t have to shout or hustle to make it happen. All I had to do was share.
What worked? What worked was giving myself a break from the one type of content I was stuck in and switching to another - without changing the core idea. In my case: helping individuals reach more of their potential.
What helped me the most were a few types of content that not only build connection, but also help keep the ideas flowing. It’s not something I invented myself - it’s the result of putting together a process that works for me. A process I either learned from others or noticed they were using too.
Even now - whenever I choose to follow a creator (not a brand), I always notice the same thing: they all mix between a few core themes. I’ve seen this pattern in newsletters, YouTube videos, podcasts, or simply through posts and stories on other social platforms.
A rhythm that expands your reach (and grows your business)
So what do they all talk about? What do they write about? What kind of videos do they upload?
Let’s just agree on one thing first - it’s simple. So simple, in fact, that it would be silly not to do it.
This applies to the guy who used to post filtered nature photos on Instagram, wrote newsletters and asked people to share them, sat in his car trying to explain one idea in five minutes, and lit up like a kid whenever a total stranger sent a thank-you message.
Eventually, those thank-yous turned into fuel to create and share even more - and that’s when it started to become the kind of work you want to keep committing to, over and over again.
If it worked for me - it works for others, too. There’s nothing complicated about it, as long as you’re able to switch on that childlike curiosity and the urge to just try. Because clarity comes from action, not from waiting.
Whether you write, record video, or speak into a mic - the best way to share is by mixing up the format or angle, while staying true to the same idea.
1. Education
One specific tip. Clear, practical. Simply: take it and apply it.
This is where most people start, because it feels easy to share what has worked for you.
At the same time - this is the quickest to burn out, because others may quickly get tired of the constant "lessons."
2. Authority
These are the posts where you share your perspective, methods, systems - and sometimes, where you bust myths. Here, you showcase your thinking, not just your results. It’s the kind of content that says: “I know what I’m talking about.”
This angle helps deepen the educational content, because it builds credibility.
People start to realize: “Okay, this person is worth listening to.” It can be hard for those who are modest (or think they are), but without sharing your experience, the journey gets tougher.
3. Perspective
Your professional take on what's happening. Often triggered by something recent - a trend, a hot topic, a myth. It’s usually quick to write because it centers around one clear message: “I see it differently.”
In other words - it's about having an opinion. And if you’re in the business of creating content, there will be moments when you simply won’t be able to keep that opinion to yourself. Yes, that means you’ll sometimes have to answer hard questions like:
“Whose Crimea is it?” Or share your view on buying Instagram followers, on vaccines, or on those awkwardly “caught” KissCam moments.
4. Personal
This is your everyday life - habits, routines, small stories from real experience.
Of course, not the kind of personal that’s just about your breakfast or how bloated you felt afterward and the urge to fart… But rather: what your daily rhythm says about your values.
5. Storytelling
This might just be the most powerful format. There’s a saying: “Facts tell, stories sell.”
And stories - you have to know how to tell them well.
To this day, I’m still amazed at how masterfully Americans use stories to sell. Just wow. Somewhere I might still have a video I recorded outside a Philadelphia museum while waiting in line to enter the house where… the very first U.S. flag was sewn.
And man - those kinds of stories sell.
6. Proof
Real results. Client experiences. Descriptions of change and transformation.
Not as bragging - but also not as false modesty. It’s about letting others see what it’s like to work with you. And the best way to do that? Shine the spotlight off yourself and onto your clients. In their transformation stories, others will recognize a part of themselves - and want that same kind of shift you helped your clients achieve.
7. FAQ
Every business - big or small - is constantly communicating with people. And everyone has questions, even if not everyone dares to ask them out loud.
People send inquiries, ask for clarifications, share opinions - all of this is a gift: an opportunity to create additional content and share it. Others use the Q&A (ask-and-answer) method, which not only helps create content but also directly applies all the points mentioned earlier. After all, all questions really come from your audience ;)
That’s it - the little “magic” to keep your content ideas flowing endlessly.
When I realized I was using these types like a rotation, my content came alive.
No more stressing over “I don’t know what to write about.” From this perspective - there’s always something to share.
And everything started moving naturally:
more readers,
more trust,
more clients.
To make it clearer - I started with a free blog I created on WordPress.
Over time, it evolved into a newsletter and then an online store.
The same happened with social media, where I was both a passive observer (but a very good client) and an active experimenter. I still try to cover most things myself and personally respond to the majority of inquiries. I see the situation changing as I grow, but that’s just a natural process - and once you know about it, you can prepare for it properly.
If you create content (on Substack, Instagram, LinkedIn, Facebook, TikTok, blogs, or newsletters), try to lean on these 7 content types.
Just don’t lose your own idea in the process - because that can happen too ;)
I’ve tested all of them, and they all work. And for every one of them, you just need one extra “ingredient” - genuine intention, sincere and rooted in your values.
They’ll help you not only get your rhythm back but also maintain connection - with both your readers and yourself - and, most importantly, unify what you want to share.
So, which of these content types feels most blocked for you right now? Which one scares you? And which could you write today?
Bonus:
To make applying these 7 content types even easier in practice, I’m sharing a ready-made toolkit - extra reflective questions. They’ll help you figure out what kind of content piece (a post, video, etc.) could be created for each category.
1. Education
What advice worked for me 3 out of 3 times?
What would I tell myself today if I could go back 2 years?
What message would be useful for someone just getting interested in my field?
Which of my knowledge did I consider “too simple,” but might be a discovery for someone else?
What tool, insight, or method could help someone today?
2. Authority
In what area do I have solid experience but haven’t talked about yet?
What do I do differently from most specialists in my field?
Which of my views comes from practice, not theory?
What mistakes do I see others make but no longer repeat myself?
What do clients often say: “Only you can explain it like this”?
3. Perspective
Which popular advice do I disagree with? Why?
What do others overemphasize that I see as just background noise?
What important topic do people often discuss superficially?
What have I consciously been ignoring lately because it’s not essential to me?
If I had to tell my audience one uncomfortable truth, what would it be?
4. Personal
What from my daily rhythm reflects what I believe in?
What event this week triggered an emotional reaction?
Where do I act “off the book” but feel it’s really my “cup of tea”?
What do I do quietly but find meaningful?
In which everyday activity do I feel authenticity?
5. Story
Which client situation still sticks in my mind? Why?
What event changed my thinking or actions?
When was the last time I made a mistake and what did I learn?
Which story from an earlier stage is still relevant today?
What turning point in my journey can I share as a lesson?
6. Proof
Which client currently made a breakthrough worth showcasing?
What do people say after first contact or collaboration?
What number, fact, or quote proves the results?
What do others highlight as the value of working with me?
Which feedback do I still remember because it captures the essence of what I do?
7. FAQ
Which question repeats the most?
What question do people hesitate to ask but is necessary?
What answer to a single question changed someone’s decision?
What do people write to me privately but never comment publicly?
What explanation helps people understand my service quicker?
I truly believe these will help you not only going forward but also with your very next share on social media or at work ;)
Thanks to you, there’s more space to create. Until next time!